the mall, but different
April 17-19, 2015 / Century III Mall, West Mifflin, PA
SCHEDULE: 2pm, 3pm, 4pm daily - tours start on the hour
April 17, 18, 19
dadpranks and guests invite you to:
Shop our interactive eRetail Kiosk stocked with custom shopping bags
Walk our Mall Tour* with spiritual, horticultural and architectural experts
Look at a collection of video installations, mannequin displays & camouflage performances
Listen and download our site-specific Mallcasts*
*To participate in the Mall Tour/Mallcasts, please bring a smartphone and a pair of headphones (we only have a few on hand for loan)!
Sensory3 is intended to be a long-term project that takes many forms with and in Pittsburgh area malls. Open Engagement is the official launch of our project pilot.
Sensory3 strives to bring the physical and digital aspects of "mall culture" back together, using net-based art and e-retail aesthetics to explore contemporary uses of physical, brick and mortar mall architecture.
Century III Mall, in the south suburbs of Pittsburgh, is suffering the fate of many public retail spaces. Online retail and social networking have replaced its economic and social purposes, and “mall culture,” once integral to youth culture, corporate branding, fashion, and American aesthetics, has largely left the physical realm. This project explores potential synergies between artists and the businesses struggling to maintain foot traffic and relevance in an outdated setting.
This is not "ruins porn." It is a mutually beneficial relationship between existing businesses and artists who are examining contemporary retail aesthetics and economic issues through their work. Dapranks is working with Century III Mall to establish an Artist In Residence program where artists work intimately with the space and the people inhabiting it.