(2014) Lauren Goshinski (Concept/Artistic Direction), LaTurbo Avedon (graphics), YouTube personality Brittany ASMR (narration/voice) collaboration
ASMR NPC is intended as a touring project, with unique content generated for each iteration that relates to the physical site in which the structure is placed.
Press: This 30-foot Plastic Bubble Hosts an Oculus Rift Enhanced ASMR Experience - Creators Project
ASMR NPC is a site-specific, immersive therapy that brings together elements of gaming, simulation, and formal abstraction using the Oculus Rift virtual reality headset, binaural audio, and a 30 foot tall bubble.
Guests received an 8-minute virtual reality experience that took them out of the bubble into several therapeutic digital environments. The pilot was incredibly successful, serving over 200 people on-site, with dozens of requests for future sessions by festival attendees and people who just heard about it.
ASMR NPC premiered at the 2014 VIA Festival with the support from Bubble Pgh, Carnegie Mellon University Entertainment Technology Center, and Iontank. More about the project and artists here.
Through the use of technology such as the Oculus Rift and gaming environment software, I wanted to explore an emerging cultural trend known as Autonomous Sensory Meridian Response (ASMR). ASMR is a psychosomatic experience where certain highly amplified sounds in combination with light trigger tingling sensations, out of body experiences, and phantom limb responses in the body. Known as the “whisper fetish,” ASMR has become an incredibly popular subculture online through YouTube and gaming communities that also integrates elements of avatar role-play, interactive theater, and new age therapy techniques.